I’m a service designer from, and based, in Wellington, Aotearoa/New Zealand. I’ve been in the design game (starting in the graphic and brand space) since 1998, focused on user experience and usability since 2000 and service design as a specialisation since 2002.

Until 2011 I was focused on introducing and embedding service design to a public sector organisation and building the practice as a sustainable capability (they are un-named because that was their proviso for me to reference my work from there – go figure).

From 2012 to 2021 I was co-principal at Design Managers Australia (DMA) in Canberra, Australia working with a like-minded design spirit (because that’s crucial for me) and still focused on the public sector client (because that matters to me).

This blog is a record of design that resonates with me – in particular – information design, service design, design strategy, design thinking in business, and designers. The resonance inspires, delights, frustrates and helps me grow my knowledge.

Any views or opinions reflect the world I practice in as a private individual (and designer). Though I may occasionally reference my work context any views expressed are my own.

For my views (literally) of when I lived in Australia check out Nah, It’s Canberra or buy the book www.nahitscanberra.com

:: Mel Edwards
mel@desonance.com
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