Tag: business analysis

  • To Inspire, Be Inspired – chicken or egg

    Last Friday I presented to our 30+ designers and business analysts during two half-day workshops to bring them up to speed with our new integrated world (also restructured world (thank you recession)). Preparing for the session made me think about a few things I knew I wanted to cover, or at least be ready for…

  • What is a service – pt 1 & 2

    First off, I subscribe to the definition of ‘service’ as the range of touchpoints a human interacts with, over time, in order to achieve their goal/fulfill their need. For ‘service design’ I broadly define it as the conscious process of crafting and planning the overall experience of the service (i.e. interactions and touchpoints), as well…