Tag: customer experience map

  • Customer Experience Map – Redux

    At last I have updated the high-res version of my take on a customer experience map. Prompted by a request for a high-res copy (a proper high-res, mind) I decided to review and update the original customer experience map I posted in June 2010, based on my original how-to customer experience map. Much time and…

  • Promised an experience; given a map: Filing a Tax Return Experience Map (Part B)

    In my last post: Promised the world; given an atlas: A personal service experience (Part A) I shared my service experience as I attempted to file a tax return online in a new country. In this post I share how I captured that research as a Customer Experience Map. Interestingly as I worked on the…