Tag: designers

  • What is a service? – an exercise

    When talking about a service surprisingly few people can easily rattle off a definition. In my experience, people generally have some concept in mind but don’t think about it very consciously. No surprise because it is intangible, open yet time-bound, and a mix of things, feelings and goals. The definition I like (an amalgamation of…

  • Design is not a natural process (unless you’re a designer)

    Even though I’m immersed everyday in service design capability, at times I wonder if the techniques and way of thinking are just what every professional does naturally (i.e. determines intent, explores ideas and options, generates concepts, tests assumptions, evolves, prototypes, defines, repeat etc). So it was with surprise, fascination and some content that I witnessed…

  • UFTN – not a kiwi way of saying ‘often’

    But it is a kiwi’s way of thinking about my function as a Designer: Understand – we observe, we question, we associate sometimes disparate elements Filter – we analyse <> synthesis and repeat, we interpret, we framework Translate – we describe in words, in visuals, in protoypes (make) Navigable – so that for the user…