Tag: fourth order design

  • Service Design & UX Design; Po-tay-to/Po-tar-to or as umami is to salty*

    I have recently found myself working in the same physical space with some user experience practitioners.  Good people, nice people. As a service designer I have been listening to them talk, hearing familiar descriptions of activities and outcomes sought. Familiar but not the same. ‘Contextual enquiry’ and ‘affinity diagramming’ are expounded in such a way…