Tag: service

  • What is a Service? What is service?

    Previously, I have described a service like this: A service is the seeking and receipt of a specific outcome of a customer across a range of interactions and touchpoints over time. It’s a bit dry and analytical, but it has always worked when I’ve applied/used it in public service or community service settings. During the…

  • Businessifying Design (Whating the what?)

    NB: A version of this post, written with Justin Barrie, is also published at DMA/We Think I recently saw ‘Design the New Business’ I’d heard about the movie for many months and finally had the opportunity thanks to Damien Kernahan from Proto Partners and the Canberra Service Design Drinks to see it.   A quick…

  • What is a service? – an exercise

    When talking about a service surprisingly few people can easily rattle off a definition. In my experience, people generally have some concept in mind but don’t think about it very consciously. No surprise because it is intangible, open yet time-bound, and a mix of things, feelings and goals. The definition I like (an amalgamation of…

  • What is a service – pt 1 & 2

    First off, I subscribe to the definition of ‘service’ as the range of touchpoints a human interacts with, over time, in order to achieve their goal/fulfill their need. For ‘service design’ I broadly define it as the conscious process of crafting and planning the overall experience of the service (i.e. interactions and touchpoints), as well…